Blog
Pri-Med Point of Care Marketing Chief to Speak at DTC Perspectives Conference
Category: Blog, Pharmaceutical Industry, Pharmaceutical News
Tom Richards, Senior Director of Marketing for Pri-Med Point of Care, has been selected as a speaker for the upcoming DTC National Conference workshop on Point of Care Marketing. The pre-conference workshop is broken into 6 panel discussions focused on targeted DTC marketing. Mr. Richards will participate ...
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Google CEO Tells Businesses: Go Mobile with Display Ads
Category: Blog
In the accompany video, Eric Schmidt, Google's Chairman of the Board and CEO, describes the new ways business is being conducted using mobile technology, and makes the case for linking display advertising to mobile. Pri-Med Point of Care's proprietary mobile technology offerings provide instant gratification at ...
Read More? QR Codes: The Next Wave in Measurable Response Technology
Category: Blog, Mobile, Pharmaceutical News
Originally developed in Japan in the mid-90s to track vehicle parts, QR codes are furiously infiltrating mainstream media. The growth of the use of QR scanning is staggering, with a 1200% increase in scanning in the last six months of 2010. QR codes are two-dimensional, barcode-like ...
Read More? Japan Earthquake and Tsunami Relief Organizations Call for Donations
Category: Blog, Medical News
In the aftermath of last week's devastating 8.9 earthquake and subsequent tsunami in Japan, many organizations are sponsoring or coordinating donation efforts to provide relief to victims and help rebuild the afflicted areas of the country. PayPal is covering all processing costs for donations to a ...
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