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Health Care Marketers Should Direct E-Mails to Work Accounts, Pri-Med Survey Suggests

Category: Blog

Health Care Marketers Should Direct E-Mails to Work Accounts, Pri-Med Survey Suggests

Health care organizations that are able to route their emails to clinicians’ work e-mail accounts will likely compete with less clutter and deliver their message in an e-mail environment with an established professional context — increasing the likelihood the e-mail will be read, according to ...

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Doctors Unwilling to Pay for Unbiased CME

Category: Blog, Medical News, Pharmaceutical Industry

Doctors Unwilling to Pay for Unbiased CME

Although most doctors feel that funding from the healthcare industry may bias continuing medical education (CME), a report published this week found that they don't appear to be willing to pay for impartial information. According to the report in the Archives of Internal ...

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