Blog
The Future Looks Bright for Point-of-Care
Category: Advertising, Blog, Pharmaceutical Industry
Point-of-care (POC) advertising has been in use in the pharmaceutical industry for at least the last quarter century, whether it’s an ad on a waiting room TV, a bag insert at a retail pharmacy, an exam room poster, or other forms of communicating directly with ...
Read More? Just What Is Native Advertising?
Category: Advertising, Blog, Pharmaceutical Industry
With increasing frequency, the terms “native advertising,” “sponsored content,” “branded content,” “content marketing,” and “custom content” are being used interchangeably by brand managers, media groups, ad agencies, and publishers alike.
Read More? Are Sales Reps Being Thrown Overboard?
Category: Advertising, Blog, Pharmaceutical Industry
Everywhere you look, human interaction is being replaced with technology, by posts and comments on Facebook, automated phone answering systems, text messaging, and so on. The trend hasn’t escaped the pharmaceutical industry.
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Consumers Using Social Media to Obtain Healthcare Information
Category: Advertising, Blog, Pharmaceutical Industry
Newly released data from a survey—focused on consumer social media use—by Kantar Media indicates that in 2012, 165 million adults used the Internet to search for health-related information. Among those who did: 53% said that social networking was a reason for accessing the Internet in the ...
Read More? How Docs Use Social Networking
Category: Advertising, Blog
A new report from Kantar Media indicates that more and more professionals, particularly those who work with the public, are using social networking tools in their daily jobs. And among the top users is one of pharmaceutical marketers’ key targets: physicians. That’s right, nearly one-third ...
Read More? Patients Value Point of Care Media
Category: Advertising, Blog, Pharmaceutical Industry
According to a new report from the healthcare research firm Kantar Media, 77% of consumers who have seen a physician (of any specialty) in the past year value the information they received from said physician very much or somewhat. That consumers valued the physician as ...
Read More? Sponsored Content Gaining Legs
Category: Advertising, Blog, Pharmaceutical Industry
Yesterday, the Washington Post became the first major newspaper in the country to open its platform for brands to create and distribute content with the launch of “BrandConnect” and a sponsored post from CTIA. BrandConnect enable marketers to create content through blog posts, videos, and infographics to be posted ...
Read More? Questioning the Internet Analytics Gold Standard
Category: Advertising, Blog, Mobile, Pharmaceutical Industry
On the internet, the gold standard third-party measurement company is comScore, “an Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers,” according to Wikipedia. Publishers have questioned the accuracy of the number provided by comScore for ...
Read More? Fixing Your Agency
Category: Advertising, Blog, Pharmaceutical Industry
With continually expanding digital and social media opportunities, increasing demands from the FDA, an ever-changing healthcare industry, and a recession, the world of brand advertising demands ad agencies that can keep up with the changes while meeting your current needs. In light of this, Giselle ...
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