Point-of-care (POC) advertising has been in use in the pharmaceutical industry for at least the last quarter century, whether it’s an ad on a waiting room TV, a bag insert at a retail pharmacy, an exam room poster, or other forms of communicating directly with ...Read More?
With increasing frequency, the terms “native advertising,” “sponsored content,” “branded content,” “content marketing,” and “custom content” are being used interchangeably by brand managers, media groups, ad agencies, and publishers alike.Read More?
Everywhere you look, human interaction is being replaced with technology, by posts and comments on Facebook, automated phone answering systems, text messaging, and so on. The trend hasn’t escaped the pharmaceutical industry.Read More?
Why you should avoid silosRead More?
Newly released data from a survey—focused on consumer social media use—by Kantar Media indicates that in 2012, 165 million adults used the Internet to search for health-related information. Among those who did: 53% said that social networking was a reason for accessing the Internet in the ...Read More?
A new report from Kantar Media indicates that more and more professionals, particularly those who work with the public, are using social networking tools in their daily jobs. And among the top users is one of pharmaceutical marketers’ key targets: physicians. That’s right, nearly one-third ...Read More?
According to a new report from the healthcare research firm Kantar Media, 77% of consumers who have seen a physician (of any specialty) in the past year value the information they received from said physician very much or somewhat. That consumers valued the physician as ...Read More?
Yesterday, the Washington Post became the first major newspaper in the country to open its platform for brands to create and distribute content with the launch of “BrandConnect” and a sponsored post from CTIA. BrandConnect enable marketers to create content through blog posts, videos, and infographics to be posted ...Read More?
On the internet, the gold standard third-party measurement company is comScore, “an Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers,” according to Wikipedia. Publishers have questioned the accuracy of the number provided by comScore for ...Read More?
With continually expanding digital and social media opportunities, increasing demands from the FDA, an ever-changing healthcare industry, and a recession, the world of brand advertising demands ad agencies that can keep up with the changes while meeting your current needs. In light of this, Giselle ...Read More?