The Future Looks Bright for Point-of-Care
05.14.2013 | No Comments ››Point-of-care (POC) advertising has been in use in the pharmaceutical industry for at least the last quarter century, whether it’s an ad on a waiting ... Continue Reading ››
Just What Is Native Advertising?
05.03.2013 | No Comments ››With increasing frequency, the terms “native advertising,” “sponsored content,” “branded content,” “content marketing,” and “custom content” are being used interchangeably by brand managers, media groups, ... Continue Reading ››
Are Sales Reps Being Thrown Overboard?
04.24.2013 | No Comments ››Everywhere you look, human interaction is being replaced with technology, by posts and comments on Facebook, automated phone answering systems, text messaging, and so on. ... Continue Reading ››
Consumers Using Social Media to Obtain Healthcare Information
04.02.2013 | No Comments ››Newly released data from a survey—focused on consumer social media use—by Kantar Media indicates that in 2012, 165 million adults used the Internet to search ... Continue Reading ››
How Docs Use Social Networking
03.22.2013 | No Comments ››A new report from Kantar Media indicates that more and more professionals, particularly those who work with the public, are using social networking tools in ... Continue Reading ››
Patients Value Point of Care Media
03.20.2013 | No Comments ››According to a new report from the healthcare research firm Kantar Media, 77% of consumers who have seen a physician (of any specialty) in the ... Continue Reading ››
Sponsored Content Gaining Legs
03.13.2013 | No Comments ››Yesterday, the Washington Post became the first major newspaper in the country to open its platform for brands to create and distribute content with the launch of ... Continue Reading ››
Questioning the Internet Analytics Gold Standard
03.04.2013 | No Comments ››On the internet, the gold standard third-party measurement company is comScore, “an Internet analytics company providing marketing data and analytics to many of the world's ... Continue Reading ››
Fixing Your Agency
02.20.2013 | No Comments ››With continually expanding digital and social media opportunities, increasing demands from the FDA, an ever-changing healthcare industry, and a recession, the world of brand advertising ... Continue Reading ››
