Questioning the Internet Analytics Gold Standard

Questioning the Internet Analytics Gold Standard

03.04.2013  |  No Comments ››

  On the internet, the gold standard third-party measurement company is comScore, “an Internet analytics company providing marketing data and analytics to many of the world's ... Continue Reading ››

Capitalizing on Mobile Digital Coupon Growth

Capitalizing on Mobile Digital Coupon Growth

02.04.2013  |  No Comments ››

Continually decreasing prices of tablets, PCs, and particularly smartphones have led to widespread use of each and, in turn, a boom in online shopping. Increasingly, ... Continue Reading ››

Leveraging Internet & Mobile Health Technology

Leveraging Internet & Mobile Health Technology

01.03.2013  |  No Comments ››

A survey of United States consumers commissioned by Royal Philips Electronics indicates that consumers feel that web-enabled, mobile health (mHealth), and mobile apps are part ... Continue Reading ››

The Digital Waiting Room: Call for a Patient Manifesto

The Digital Waiting Room: Call for a Patient Manifesto

06.15.2011  |  No Comments ››

Patient advocate Jeanne Barnett makes an impassioned plea for mercy after being held captive for hours in physicians' offices, and lays out her vision for ... Continue Reading ››

QR Codes: The Next Wave in Measurable Response Technology

QR Codes: The Next Wave in Measurable Response Technology

03.14.2011  |  No Comments ››

Originally developed in Japan in the mid-90s to track vehicle parts, QR codes are furiously infiltrating mainstream media. The growth of the use of QR ... Continue Reading ››

Pri-Med Point of Care Launches New Mobile Applications for Healthcare Clients

Pri-Med Point of Care Launches New Mobile Applications for Healthcare Clients

06.17.2010  |  No Comments ››

Starting in June, Pri-Med Point of Care began offering two new mobile applications for use by their healthcare industry partners. The first, JagTag, allows a user ... Continue Reading ››