HealthBridge today announced the addition of a new point-of-care Cardiology Network to its Physician’s Weekly™ wallboard product line, with coverage in more than 300 hospital-based cath labs.
“Demand for this network has been building for awhile,” explains Tom Richards, Vice President of Product Marketing & Development for HealthBridge. “We’ve been providing hospital-based physicians and staff with engaging content through our Physician’s Weekly wallboard product line for over 25 years, including standard, surgery, and emergency department editorial editions — in 2,250 locations nationwide.” Throughout that time, Richards says, the number one request from clients, primarily pharmaceutical and medical device manufacturers, was to add a cardiology edition.
In November 2011, HealthBridge surveyed its existing hospital network to gauge interest and feedback, which Richards says was overwhelmingly positive. Six months later (3 months ahead of schedule), the first Physician’s Weekly cardiology edition was introduced to more than 4,500 cath lab-based cardiologists and interventional cardiologists.
Content for the network is developed exclusively for cardiologists, interventional cardiologists, and support staff within the cath lab, and delivered on a bimonthly basis. In addition, each issue provides links to additional online/mobile content through the use of QR codes and text links including videos, podcasts, eBooks, and blog articles — all housed at physiciansweekly.com.
For more information on this and other point-of-care opportunities to promote your brand through the Physician’s Weekly product line, contact Tom Richards at tomr@hbridge.com, 908-766-0402, x21.
HealthBridge and Physician’s Weekly are M|C Holding Corporation brands.
