Point of Care should be the cornerstone of any DTC media strategy because it’s the last opportunity to reach patients before a prescription is written, and it keeps the healthcare provider at the center of the conversation, according to a recent DTC Perspectives article.
The healthcare provider or physician/patient conversation is where all marketing activity targeting doctors converges, observes John Kenyon of Targeted Media in his article, Why Point of Care Should be the Cornerstone of Any DTC Strategy. ”By engaging patients in a healthcare provider’s office in the moments before they see their doctor, ” Kenyon asserts, “manufacturers are more likely to prompt meaningful doctor-patient conversations and build a level of trust with patients.”
The author further states that point of care is emerging as an excellent tool to deploy DTC that is closer to a prescription being written. Print is still a powerful option for reaching a targeted demographic, and — as the Kenyon points out: “there is no better environment for DTC targeting than at the point-of-care.”
HealthBridge’s Total Office Solution includes not only its nationwide network of Patient Education Center poster installations, but also highly targeted surround-sound messaging incorporating print, web, and mobile platforms.
For more information on HealthBridge Point of Care offerings, contact dennisturner@patientedu.org, 908-766-0402, x16.
HealthBridge and the Patient Education Center are M|C Holding Corporation brands.
