Tom Richards, Senior Director of Marketing for Pri-Med Point of Care, has been selected as a speaker for the upcoming DTC National Conference workshop on Point of Care Marketing.
The pre-conference workshop is broken into 6 panel discussions focused on targeted DTC marketing. Mr. Richards will participate in the “Point of Care” panel along with the CEOs of Healthmonitor, Context Media and Accent Health. The panel will be led by Bob Ehrlich, CEO of DTC Perspectives.
The conference, to be held April 6-8 in Boston, is attended by 600-plus industry professionals representing all major pharmaceutical companies, including the key DTC decision-makers, advertising agencies, media outlets and internet health companies. The conference is designed to address the key issues facing DTC marketers. For more information on the 2011 conference, visit www.dtcperspectives.com.
The Health Care Communication Specialists at Pri-Med Point of Care develop and deliver highly targeted non-personal print, mobile and online solutions for the health care industry; clients include pharmaceutical, biotech, medical device, consumer packaged goods, and managed care companies.